April the first seems like as good a day as any to open a thread on the recent TCD rebranding initiative, which according to Brian Lucey cost the cash-strapped university around €100,000. A few questions arise:
Has it occurred to TCD that it actually has a very strong brand (how I hate that word), and that this may in fact be the reason that it does reasonably well in reputation-based surveys?
Isn’t the new shield just a little bit chintzy, and was the old one not much nicer?
If they are going to make a big deal about the book in the new crest not necessarily being the Bible of the old one, is there not a problem with the name of the College itself (my kids pointed that one out before collapsing in a fit of giggles)?
Isn’t the whole idea of “rebranding” a university just a little bit second division, and does this exercise not risk damaging the reputation of the institution?
Is there any chance that having spent €100,000 on the exercise, the promised staff consultations will be any more than a box-ticking exercise?