Do college rankings matter for student choice?

A guest post by Kevin Denny

The recent publication of the QS world rankings generated a lot of interest as well as criticism from various people, including me. A common response to such criticisms is to say “Like it or not, they matter to people so we need to pay attention to them”.  But do they matter?

This paper looks at how the publication of US college rankings influences the demand for places but only when colleges are not listed alphabetically.

Salience in Quality Disclosure: Evidence from the U.S. News College Rankings

M. Luca & J. Smith

How do rankings affect demand? This paper investigates the impact of college rankings, and the visibility of those rankings, on students’ application decisions. Using natural experiments from U.S. News and World Report College Rankings, we present two main findings. First, we identify a causal impact of rankings on application decisions. When explicit rankings of colleges are published in U.S. News, a one-rank improvement leads to a 1-percentage-point increase in the number of applications to that college. Second, we show that the response to the information represented in rankings depends on the way in which that information is presented. Rankings have no effect on application decisions when colleges are listed alphabetically, even when readers are provided data on college quality and the methodology used to calculate rankings. This finding provides evidence that the salience of information is a central determinant of a firm’s demand function, even for purchases as large as college attendance.

[NOTE: The “rankings” tag leads to previous posts on this topic.]

UPDATE: Glenn Ellison has a cool paper that’s related:

Abstract:

A large literature following Hirsch (2005) has proposed citation-based indexes that could be used to rank academics. This paper examines how well several such indexes match labor market outcomes using data on the citation records of young tenured economists at 25 U.S. departments. Variants of Hirsch’s index that emphasize smaller numbers of highly-cited papers perform better than Hirsch’s original index and have substantial power to explain which economists are tenured at which departments. Adjustment factors for differences across fields and years of experience are presented.

Dublin in the Cycle Top 10

Good news is always welcome. Dublin is the 2nd most Intelligent Community. Who cares it’s Dublin, Ohio? There is a chuckle in the capital, an opportunity to bitch, and as not too many people know about the other Dublin, its reputation adds to ours.

Dublin (Ireland) is ranked 9th (out of 80) on the list of most Bicycle-Friendly Cities in the world. The Lord Mayor rightly called this astonishing. I agree. Any town (that I’ve visited) in Denmark, Germany, and the Netherlands is more friendly to cyclists, including Hamburg (ranked 13th).

The list was put together by Copenhagenize. They do not reveal their methods. Dublin got 12 bonus points for trying, without which it would not have been in the top 20. Dublin’s high ranking is explained by “a wildly successful bike share programme” (true), “visionary politicians” (since booted out of office) “who implemented bike lanes and 30 km/h zones” (although the 30 km/h zone is fiendishly hard to navigate by bike), and “a citizenry who have merely shrugged and gotten on with it” (although the few available statistics suggest that people cycle less and less).

Copenhagenize claims that “[t]he new cycle track along the [Grand] [C]anal is brilliant”. It sure looks shiny and new. It has a small ridge between the road and the cycle line, the sort that was abandoned elsewhere because if you’d hit it accidentally, you’d go head first into traffic. Right of way is confusing. I use one crossing of the new cycle lane on my way back from work. In the few months since it was opened, I’ve spend some 10 minutes there and witnessed four near misses as cars turn on bikes. Fortunately, Dublin bikes are equipped with above-average brakes.

Copenhagenize has used the old let’s-rank-something trick to generate publicity. Unfortunately, they did not add to our understanding of what makes a city friendly to cycling.

Ireland’s economists in the world (part 2)

I’m getting better at scraping the web and I’ve now been able to calculate some things that IDEAS/RePEc does not.

This graph has the number of economists in Ireland registered at IDEAS/RePEc. It is not a natural number to account for joint appointments. The number has been rising steadily over time. I expect that trend to reverse in the coming months.

This graph shows Ireland’s position in the total population of economists. We’re a small country. I highlight Massachusetts because it is ranked highest by IDEAS/RePEc.

This graph shows the number of unique publications per person. In recent times, Ireland has done reasonably well in terms of productivity.

However, visibility cq interest is less impressive, as shown in this graph. It should be noted, though, that “abstract views” is the metric that can be most easily manipulated. That said, Ireland does not do so well either on the number of citations per publication, as shown in this graph, or on the number of citing authors per person, as shown in this graph.

As always, these results can be interpreted in a number of ways. In order to improve Ireland’s standing at IDEAS/RePEc, we’ll need to convince more people that our papers are worth citing.

The great thing about the Public Data Explorer is that you can make your own graphs. You need to go back two positions to return to this blog.

I used these Matlab scripts to scrape the web.

The best university in all the land

The new QS rankings are out: TCD tops the Irish poll at 65, followed by UCD at 134, UCC at 181, and NUIG at 298. Ireland’s other universities are not ranked in the top 300.

The Examiner (and RTE radio) made much of the fact that UCC got 5 stars. QS now has two rankings. The new one requires more data from the universities. To date, only U Limerick (4 stars) and UCC have provided that information. UCC is thus best of two.

There are disciplinary rankings too. In economics, TCD and UCD are both 51-100. Other universities do not make it into the top 200.

The Independent and Times note that Ireland’s universities have been sliding down the QS rankings. If I’m not mistaken, QS ranks can be compared over time whereas THE ranks cannot. The reasons offered by the various people interviewed are, of course, just speculation. The QS data do not allow for an in-depth analysis of the reasons behind the success, and Ireland’s universities are not particularly good in keeping records.

20% of the QS ranking is citations per faculty. QS does not define this, but the practicable way is to allocate papers to the university at which the research was done (rather than where the researcher is now). Faculty numbers have fallen, so Ireland’s position should have improved on this score, partly offsetting the decline in the faculty-student ratio (another 20%). 50% of the QS ranking is based on “reputation”, and that’s a stock variable that should survive a downturn if properly measured. However, I would think that the drop in ranking is at least partly explained by the brand Ireland turning sour in general.

UPDATE: Brian Lucey offers further thoughts and data.

UPDATE2: Kevin Denny is not impressed.

Ireland’s economists in the world

I’ve taught myself the black art of web-scraping.

There are many rankings of economists and economics departments. IDEAS/RePEc uses a reasonable method and is kept up to date. It also provides rankings by and of countries. Ireland is now ranked 33rd in the world. Ireland’s economists are thus about as good as its soccer players (ranked 31st).

It wasn’t always thus. IDEAS/RePEc has published country rankings since 2005. Ireland’s position has steadily improved over time, as can be seen from this graph. As a number of economists are planning to emigrate, that trend may reverse.