And now for something completely different! Nikolas Cristakis has a fascinating opinion piece in the New York Times advocating a fundamental restructuring of the social sciences. His proposal involves jettisoning the Standard Social Science Model (SSSM), in which people are assumed to be infinitely malleable computing machines limited only by their environment. Instead he proposes that the social sciences take seriously the links to the natural sciences in areas such as brain chemistry and evolutionary biology. In financial economics there have been some moves in this direction, notably at MIT and Cal Tech. It would be much to the credit of Irish universities if they could be on the forefront of this new approach.